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Wednesday, October 18, 2006

RSS is Killing Bloggers

RSS is Killing Bloggers By Favoring Only High Volume Blogs.

Jason Calacanis of AOL and Engadget.com once stated that a secret of successful blogging is "fresh and frequent blog postings." So readers subscribe to only the most frequently updated and well known blogss RSS Feeds leaving for-the-love-of-journalism-bloggers "under the syndication radar." Simply due to low posting volume, the vast majority of key bloggers get little to no readership.

ZNITCH.com made it their mission to level the playing field and expose non-celebrity bloggers using what they call, "the opposite of RSS." RSS streams blog and xml content to a user's personal home page. SSR (Super Simple Reminders), makes content flooding unnecessary. Instead of being innundated with a high volume of personally irrelevant posts from a handful of your favorite blogs, SSR cherry picks content for you to read from an infinite number of blogs.

Larger blogs may not embrace the technology simply because ZNITCH.com may actually reduce recurring traffic. Readers of larger blogs visit several times a day in hopes of occasionally finding relevant and engaging content. This recurring visit effect is what drives advertising dollars for larger blogs.

ZNITCH would alert the user to return to a blog or website if and only if new content matching their search criteria was posted - eliminating casual browsing altogether. But for the smaller blog, a blog post alert system would do precisely the opposite - the ZNITCH effect would increase traffic. via http://znitch.com

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