The 10 Steps to Start a Viral Marketing Epidemic
(So You Can Just Lean Back Under Your Florescent Lights and See Your Traffic Multiply Passively).
I have friends with businesses asking me to help them get to page one of google all the time. If i may brag a bit, the reality of the situation is that i do better to start my own websites and put them on p1 of google than getting paid a lump sum for promoting my friend's sites. BUT this only holds true IF you have a SEARCH-likely website.
Before going into the strategy, and discussing the above graphs, let me explain who this post does NOT apply to, so you dont go wasting your time doing all these things then cursing me for getting no results.
1. About 300% more men use GOOGLE than women. So, you'd be better off starting a "jock strap" website than a "brazier" website.
2. The sweetspot for age is 25-35 years old. So you'd be better off starting a "surfing" website than a "golfing" website.
That said, if you want to start a site that gets top 10 rankings page one in GOOGLE... this is how you do it.
1. Read:
http://znitchit.blogspot.com/2006/11/viral-marketing-how-to.html
2. Join a community or forum that IS your target market.
I started a website SPECIFICALLY with a User Group Community in mind... DIGG users. You know that expression, "if you build it they will come?" It should say ,"If you build it (specifically for them) they will come."
In other words, most folks build a site THEN try to find a community to push into. It's easier the other way around.
3. Make friends and scratch backs to get links and buzz going about your site.
I did this with DIGG and as you can see in the first graph, on the 12th of october, i had most of my referring traffic from fark and digg. The next day, these same people submitted my website FOR ME to reddit.com
I didn't submitt it to REDDIT. My community did it FOR ME and i Got Double the traffic vs the day before.
4. Then Google Automatically Finds Me out of DIGG and Stumbleupon and Reddit
I never submit to google directly. That GOOGLE add url page is useless. Let the other sites do the hard work FOR YOU.
5. Then Industry pundits critics and bloggers will find you AUTOMATICALLY
Industry writers make it their job to GOOGLE for news in their biz. just make sure you come up in the targetted keywords and you'll get a story written up about you.
See:
http://www.webknowhow.net/news/news/061023rssiskilling.html
http://www.smstextnews.com/2006/10/znitchcom_-_texts_you_when_a_webpage_talks_about_you.html
6. Finally Your Turn Again: Google For Your Web URL and post comments
following up on what blogger say about YOU... see
http://www.webknowhow.net/news/news/061023rssiskilling.html
7. Keep creating news about your site with a blog.
Notice that on the 24th of oct in the 3rd chart, you see that bloggers are sending more traffic to my site than google?
8. USE anchor words INSTEAD of your url with hyperlinking
in other words, if you are selling fish, make sure that you use
Code:
fish
instead of
Code:
bradstackle.com
People will google for "fish" a lot more than "bradstackle.com"
LAST CHART
9. If you've selected smart keywords,
Google will send you more business and traffic than you could possibly do on your own. Notice the 2 sections of the last chart, the seach referrers are only a couple a day whereas DIGG.com is sending me several a minute. The temporary spurts of traffic will die down but the subsequent google ranking will carry you on a daily basis..
try googling:
craigslist alerts
digg alerts
myspace alerts
myspace watcher
etc... now, our website ZNITCH.com gets a steady stream of TARGETED users. and they register too.
10. Aim NOTSO Big.
Avoid the Google Sandbox
definition:
1. older than a year
or
2. links from a <100,000>6. Use Dashes not Underscores in your URL and STUFF your URL with keywords.
If you have a mazda miata website, you want google to see "mazda miata," right? if you use a naming convention of "mazda_miata.html" then google only sees "mazdamiata." If you use mazda-miata.html then google sees "mazda miata" - if you use something dynamic like, "/newthread.php?do=newthread&f=67" the google aint gunna find any miatas in that url.SEE:http://mattcutts.com/blog/dashes-vs-underscores/
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