HOWto Create Massive Buzz Organically, p1
Find Communities Who Already Like You...
Whether you've got a product, service or website that has been out there for a while or not, start here:
http://znitchit.blogspot.com/2006/11/web-marketing-202-mass-opt-in-email.html
We are going to need to shake up the internet so that a whole new fresh crop of people will like you before we move on. In your case, it may be that we simply reinvigorate the folks that liked you in the past but have since forgotten about you.
Ok. Done? Did you get that press release out?
Now, google your url now and remember the number of results returned. Then, do it again in 4 days and notice how many more websites are talking about you. Normally, you'll get about 50,000 more websites found about you after a press release.
Now, It's time to interact and create an ongoing relationship. People are hundreds of times more likely to work with you if you create rapport. This is how: Google your " [product name or url] + "post a comment" "
Now, you've narrowed it down to ONLY the blogs that talk about you. So go ahead, "post a comment"
Showing posts with label web marketing. Show all posts
Showing posts with label web marketing. Show all posts
Wednesday, November 15, 2006
Web Marketing 202 - Mass Opt-In Email Without Any Addresses
HOWto Email thousands of targeted people without a single email address - FREE
Email is tricky. If you've ever tried a home grown bcc email campaign straight out of Outlook, you know what I'm talking about. Your isp will immediately cut you off from any smtp access. Your domain name will end up in spamcop's black list. Half the people who opted in will forget and curse you. You will stub your toe. Hard.
So how do you reach thousands of people free, without using your own email account? Lets make this even more challenging. No using supposedly "opt-in" email addresses. No spammy email address harvesting spiders. And no transfats?
Simple.
1. Google your relevant keyword + pipermail.
If you are a web marketing person wanting to email people who are already interested in web marketing, Google, ""web marketing" pipermail"
Pipermail is the engine that drives listserve communities. listserves are through-backs to the bbs days when groups or communities would assemble and post thoughts in a central place online. This would be the great grandfather to DIGG.com.
Oddly enough, people still use these dinosaurs and value the email alerts they send out. So, all you have to do is find the listserves that match your target market using the technique above. You'll end up in thousands of email inboxes in less time than you could move your address book into the bcc field.
2. Submit an $11 Press Release
I used to work in advertising and marketing. Every marketing firm I've ever been to uses one Press Release firm: PR News Wire. Every press release would cost about $1200. Then, you'd have to submit several releases before you'd get into some print pub.
(No, I haven't forgot that this is a story about email. Gimme a sec.)
But then one day, by sheer accident, after a client had spent about $14,000 with PR News Wire, we noticed that thousands of unique "eye-balls" were coming from within webmail accounts like Yahoo and Hotmail. We hadn't done any emailing but sure enough, we were in inboxes.
Upon further research, we found another steady stream of hits from none other then http://news.google.com. Since we got more traffic and acclaim from the Google News system, than any print publication, we set out to find out HOW TO GET INTO NEWS.GOOGLE.com.
If you're feeling like you're missing something here, let me explain. Google News allows bloggers, writers, and regular folks like your spouse set up EMAIL ALERTS for news items that match keywords they preselect. So, all you have to do is figure out what keywords your target market is likely to have news alert filters set up for and riddle your next press release with those keywords.
Stategically lacing your Press Release with Google News alert triggering keywords will get you into thousands more email inboxes and even RSS streams. So then how do you get yourself into News.Google.com? Simple. Use PRWeb.com and don't payem anymore than $11. $11 bucks will get you on their front page. And their front page gets syndicated by Google News all day long.
Any other clever techniques? Leave 'em in the comments below. If your website could use some top notch web marketing genius behind it, email us znitch at gmail.com
Email is tricky. If you've ever tried a home grown bcc email campaign straight out of Outlook, you know what I'm talking about. Your isp will immediately cut you off from any smtp access. Your domain name will end up in spamcop's black list. Half the people who opted in will forget and curse you. You will stub your toe. Hard.
So how do you reach thousands of people free, without using your own email account? Lets make this even more challenging. No using supposedly "opt-in" email addresses. No spammy email address harvesting spiders. And no transfats?
Simple.
1. Google your relevant keyword + pipermail.
If you are a web marketing person wanting to email people who are already interested in web marketing, Google, ""web marketing" pipermail"
Pipermail is the engine that drives listserve communities. listserves are through-backs to the bbs days when groups or communities would assemble and post thoughts in a central place online. This would be the great grandfather to DIGG.com.
Oddly enough, people still use these dinosaurs and value the email alerts they send out. So, all you have to do is find the listserves that match your target market using the technique above. You'll end up in thousands of email inboxes in less time than you could move your address book into the bcc field.
2. Submit an $11 Press Release
I used to work in advertising and marketing. Every marketing firm I've ever been to uses one Press Release firm: PR News Wire. Every press release would cost about $1200. Then, you'd have to submit several releases before you'd get into some print pub.
(No, I haven't forgot that this is a story about email. Gimme a sec.)
But then one day, by sheer accident, after a client had spent about $14,000 with PR News Wire, we noticed that thousands of unique "eye-balls" were coming from within webmail accounts like Yahoo and Hotmail. We hadn't done any emailing but sure enough, we were in inboxes.
Upon further research, we found another steady stream of hits from none other then http://news.google.com. Since we got more traffic and acclaim from the Google News system, than any print publication, we set out to find out HOW TO GET INTO NEWS.GOOGLE.com.
If you're feeling like you're missing something here, let me explain. Google News allows bloggers, writers, and regular folks like your spouse set up EMAIL ALERTS for news items that match keywords they preselect. So, all you have to do is figure out what keywords your target market is likely to have news alert filters set up for and riddle your next press release with those keywords.
Stategically lacing your Press Release with Google News alert triggering keywords will get you into thousands more email inboxes and even RSS streams. So then how do you get yourself into News.Google.com? Simple. Use PRWeb.com and don't payem anymore than $11. $11 bucks will get you on their front page. And their front page gets syndicated by Google News all day long.
Any other clever techniques? Leave 'em in the comments below. If your website could use some top notch web marketing genius behind it, email us znitch at gmail.com
Friday, November 03, 2006
HOWTo Get DIGG Home Page Promotion Fast p2
LEGAL, MORAL and SENSUAL DISCLAIMER: http://znitchit.blogspot.com/2006/11/digg-howto-get-on-top.html has the first part of this story. Read it first before you continue.
HOWTo Get DIGG Home Page Promotion Fast p2 DIGG IT!
In the last post about this topic, two posts previously, we covered the surest way to generate a massive number of DIGGs. And volume is key because I mean, cummon, I don't care how much the algorythm has changed,
You ain't nevah gunna see a story with 4 diggs on the front page. Since then, many DIGGers have posed smart questions. SEE: http://digg.com/tech-news/DIGG-HOWto-Get-Home-Page-Promotion DIGG IT!
So, Let's ASSUME that DIGG now downplays FRIENDS diggs. So how do you get total strangers to digg your story? How do you have a kegger without any FRIENDS?
First off, we've established that the most popular page for digging is: http://digg.com/-users/aaaz-/friends-/submitted .
Then we established that the most effective way to get a massive number of diggs is to be the first to submit a story from an uber popular source (like yahoo news or wired) that has a high likelihood of others trying to submit the same story. That way, thousands of fellow diggers will see YOUR STORY on the SORRY page and digg you on the way back out: DIGG IT!
OK Clarified. BUT here's the $1,000 cash money, my money question: "Again, why would i wanna send traffic to a website that i don't have any personal interest in?"
A) Because I'm vain and want to see what it's like to get on DIGG's home page although I have no way of measuring the traffic that flows from DIGG to NYTIMES.com
B) Because I'm a socialist that wants to expose the nefarious underworkings of GWBush and the Economic Powers that be
C) I'm Bored
D) Because the more DIGG's I get, The higher my user rank gets. And DIGG favors its top players over newbies.
Survey Says: D!
Sure, the new DIGG algorythm makes it so that FRIENDS' diggs are worth less than enemies' diggs BUT cummon, look for the common thread. OF ALL the kids on the front page, NONE have a user ranking Over 10,000. DIGG IT!
As of NOW Home Page Submitter's Ranks:
5,953 - scotty588
2,809 - revtom
0,010 - Aidenag
0,110 - Husky217
0,068 - DidntYouHear
ETC... taken from THIS PAGE:
So you see how important it is to have a high DIGG "Overall Ranking?"
Recently, I've heard stories that DIGG is NOT promoting top digger's stories. So I did a test. I made friends with 20 of the top diggers. Then went to the home page of digg.com to see how many GREENSTARSTRIPES I could find (meaning they were dugg by my friends - vis-a-vis top 20 diggers. If a=b and b=c then a=c). The result? DIGG IT!
Only TWO (2) of the top 10 stories were NOT dugg by a friend of mine. I make sure to only keep top dogs as friends too. So, this proves that you need ATLEAST 2 things to get to the top home page of digg. First, good friends. Second, HIGH "overall ranking." (remember? this is where you have to pay your dues and submit stories from nytimes or yahoo news even if you don't have only other vested interest)
But, since the DIGG algorythm is NOT only based on these two factors, AND since digg put higher weight on NONfriend's diggs than FRIENDS' diggs, lets look at how to get NON FRIENDs to digg ya... next story...
PS... if you think this sounds like eons of hard work, look at this again:
It only took John Adam 2 months to become a Celeb Digger. See the MEMBER SINCE date. Now, He's #4 in all of DIGG in 4 months. That's more pull than Kevin Rose himself. =) DIGG IT!
Continued: http://znitchit.blogspot.com/2006/11/digg-home-page-promotion-howto-pick.html
HOWTo Get DIGG Home Page Promotion Fast p2 DIGG IT!
In the last post about this topic, two posts previously, we covered the surest way to generate a massive number of DIGGs. And volume is key because I mean, cummon, I don't care how much the algorythm has changed,
You ain't nevah gunna see a story with 4 diggs on the front page. Since then, many DIGGers have posed smart questions. SEE: http://digg.com/tech-news/DIGG-HOWto-Get-Home-Page-Promotion DIGG IT!So, Let's ASSUME that DIGG now downplays FRIENDS diggs. So how do you get total strangers to digg your story? How do you have a kegger without any FRIENDS?
First off, we've established that the most popular page for digging is: http://digg.com/-users/aaaz-/friends-/submitted .
Then we established that the most effective way to get a massive number of diggs is to be the first to submit a story from an uber popular source (like yahoo news or wired) that has a high likelihood of others trying to submit the same story. That way, thousands of fellow diggers will see YOUR STORY on the SORRY page and digg you on the way back out: DIGG IT!
OK Clarified. BUT here's the $1,000 cash money, my money question: "Again, why would i wanna send traffic to a website that i don't have any personal interest in?"
A) Because I'm vain and want to see what it's like to get on DIGG's home page although I have no way of measuring the traffic that flows from DIGG to NYTIMES.com
B) Because I'm a socialist that wants to expose the nefarious underworkings of GWBush and the Economic Powers that be
C) I'm Bored
D) Because the more DIGG's I get, The higher my user rank gets. And DIGG favors its top players over newbies.
Survey Says: D!
Sure, the new DIGG algorythm makes it so that FRIENDS' diggs are worth less than enemies' diggs BUT cummon, look for the common thread. OF ALL the kids on the front page, NONE have a user ranking Over 10,000. DIGG IT!
As of NOW Home Page Submitter's Ranks:
5,953 - scotty588
2,809 - revtom
0,010 - Aidenag
0,110 - Husky217
0,068 - DidntYouHear
ETC... taken from THIS PAGE:
So you see how important it is to have a high DIGG "Overall Ranking?"
Recently, I've heard stories that DIGG is NOT promoting top digger's stories. So I did a test. I made friends with 20 of the top diggers. Then went to the home page of digg.com to see how many GREENSTARSTRIPES I could find (meaning they were dugg by my friends - vis-a-vis top 20 diggers. If a=b and b=c then a=c). The result? DIGG IT!
Only TWO (2) of the top 10 stories were NOT dugg by a friend of mine. I make sure to only keep top dogs as friends too. So, this proves that you need ATLEAST 2 things to get to the top home page of digg. First, good friends. Second, HIGH "overall ranking." (remember? this is where you have to pay your dues and submit stories from nytimes or yahoo news even if you don't have only other vested interest)
But, since the DIGG algorythm is NOT only based on these two factors, AND since digg put higher weight on NONfriend's diggs than FRIENDS' diggs, lets look at how to get NON FRIENDs to digg ya... next story...
PS... if you think this sounds like eons of hard work, look at this again:
It only took John Adam 2 months to become a Celeb Digger. See the MEMBER SINCE date. Now, He's #4 in all of DIGG in 4 months. That's more pull than Kevin Rose himself. =) DIGG IT!
Continued: http://znitchit.blogspot.com/2006/11/digg-home-page-promotion-howto-pick.html
Wednesday, November 01, 2006
10 Google SandBox Escape Methods
10 Way's to get INTO the sandbox. DIGG It!
1. Using a Hosting Service That has been Blacklisted
If you want to find a host that has NOT been blacklisted. Just do a google search for your industry. Do a WHOis on the guys on p1 and use THOSE hosts. They are obviously cool.
2. Burst Marketing.
If you googlebomb google, it MAY get you to the #1 spot quick but you'll only stay there for 3 days. just long enough for googles indexes to update. A googlebomb ONLY works IF there is a consistent ONGOING backlink flow after the initial one. If theres a big splash then cricket chirps afterwards, you're old news - litterally
3. SEO
Yes, SEO can get your domain deep in the sandbox if your webmaster uses old techniques that google already hates. Things like hidden links, abnormal keyword frequency, funny server tricks etc, remember, there are 48 PhD's at google.com they are smart.
4. Tricky Techniques:
SEE: http://www.google.com/contact/spamreport.html
Dont do ANY of these things DIGG It!
5. Getting Your Domain Trapped in SPAMCOP
This happens if you email people too much. IF you email folks, DO NOT email from your URL.com. All it takes is one idiot to forget that he opted in and report you as spam to his ISP then you'll get onto the World Wide SPAMCOP blacklist. Google sees this blacklist. Use a pay per email marketing company or http://znitch.com 's email alert system javascript button at http://znitchit.blogspot.com
6. Use Dashes not Underscores in your URL and STUFF your URL with keywords.
If you have a mazda miata website, you want google to see "mazda miata," right? if you use a naming convention of "mazda_miata.html" then google only sees "mazdamiata." If you use mazda-miata.html then google sees "mazda miata" - if you use something dynamic like, "/newthread.php?do=newthread&f=67" the google aint gunna find any miatas in that url. DIGG It!
SEE:
http://mattcutts.com/blog/dashes-vs-underscores/
7. Grrr: im starvin. lemme get some food and more later
PS. HOW TO get OUTTA the sandbox?
1. Get a Link from a MAJOR <10000>to your domain from your industry. If you get a link from digg.com which is ranked suuuper high, it dont do much for the sandbox pull because digg is too general. DIGG It!
1. Using a Hosting Service That has been Blacklisted
If you want to find a host that has NOT been blacklisted. Just do a google search for your industry. Do a WHOis on the guys on p1 and use THOSE hosts. They are obviously cool.
2. Burst Marketing.
If you googlebomb google, it MAY get you to the #1 spot quick but you'll only stay there for 3 days. just long enough for googles indexes to update. A googlebomb ONLY works IF there is a consistent ONGOING backlink flow after the initial one. If theres a big splash then cricket chirps afterwards, you're old news - litterally
3. SEO
Yes, SEO can get your domain deep in the sandbox if your webmaster uses old techniques that google already hates. Things like hidden links, abnormal keyword frequency, funny server tricks etc, remember, there are 48 PhD's at google.com they are smart.
4. Tricky Techniques:
SEE: http://www.google.com/contact/spamreport.html
Dont do ANY of these things DIGG It!
5. Getting Your Domain Trapped in SPAMCOP
This happens if you email people too much. IF you email folks, DO NOT email from your URL.com. All it takes is one idiot to forget that he opted in and report you as spam to his ISP then you'll get onto the World Wide SPAMCOP blacklist. Google sees this blacklist. Use a pay per email marketing company or http://znitch.com 's email alert system javascript button at http://znitchit.blogspot.com
6. Use Dashes not Underscores in your URL and STUFF your URL with keywords.
If you have a mazda miata website, you want google to see "mazda miata," right? if you use a naming convention of "mazda_miata.html" then google only sees "mazdamiata." If you use mazda-miata.html then google sees "mazda miata" - if you use something dynamic like, "/newthread.php?do=newthread&f=67" the google aint gunna find any miatas in that url. DIGG It!
SEE:
http://mattcutts.com/blog/dashes-vs-underscores/
7. Grrr: im starvin. lemme get some food and more later
PS. HOW TO get OUTTA the sandbox?
1. Get a Link from a MAJOR <10000>to your domain from your industry. If you get a link from digg.com which is ranked suuuper high, it dont do much for the sandbox pull because digg is too general. DIGG It!
Viral Marketing, 10 Steps to Automatic
Moved: Myspace Watcher
The 10 Steps to Start a Viral Marketing Epidemic
(So You Can Just Lean Back Under Your Florescent Lights and See Your Traffic Multiply Passively).
I have friends with businesses asking me to help them get to page one of google all the time. If i may brag a bit, the reality of the situation is that i do better to start my own websites and put them on p1 of google than getting paid a lump sum for promoting my friend's sites. BUT this only holds true IF you have a SEARCH-likely website.
Before going into the strategy, and discussing the above graphs, let me explain who this post does NOT apply to, so you dont go wasting your time doing all these things then cursing me for getting no results.
1. About 300% more men use GOOGLE than women. So, you'd be better off starting a "jock strap" website than a "brazier" website.
2. The sweetspot for age is 25-35 years old. So you'd be better off starting a "surfing" website than a "golfing" website.
That said, if you want to start a site that gets top 10 rankings page one in GOOGLE... this is how you do it.
1. Read:
http://znitchit.blogspot.com/2006/11/viral-marketing-how-to.html
2. Join a community or forum that IS your target market.
I started a website SPECIFICALLY with a User Group Community in mind... DIGG users. You know that expression, "if you build it they will come?" It should say ,"If you build it (specifically for them) they will come."
In other words, most folks build a site THEN try to find a community to push into. It's easier the other way around.
3. Make friends and scratch backs to get links and buzz going about your site.
I did this with DIGG and as you can see in the first graph, on the 12th of october, i had most of my referring traffic from fark and digg. The next day, these same people submitted my website FOR ME to reddit.com
I didn't submitt it to REDDIT. My community did it FOR ME and i Got Double the traffic vs the day before.
4. Then Google Automatically Finds Me out of DIGG and Stumbleupon and Reddit
I never submit to google directly. That GOOGLE add url page is useless. Let the other sites do the hard work FOR YOU.
5. Then Industry pundits critics and bloggers will find you AUTOMATICALLY
Industry writers make it their job to GOOGLE for news in their biz. just make sure you come up in the targetted keywords and you'll get a story written up about you.
See:
http://www.webknowhow.net/news/news/061023rssiskilling.html
http://www.smstextnews.com/2006/10/znitchcom_-_texts_you_when_a_webpage_talks_about_you.html
6. Finally Your Turn Again: Google For Your Web URL and post comments
following up on what blogger say about YOU... see
http://www.webknowhow.net/news/news/061023rssiskilling.html
7. Keep creating news about your site with a blog.
Notice that on the 24th of oct in the 3rd chart, you see that bloggers are sending more traffic to my site than google?
8. USE anchor words INSTEAD of your url with hyperlinking
in other words, if you are selling fish, make sure that you use
Code:
fish
instead of
Code:
bradstackle.com
People will google for "fish" a lot more than "bradstackle.com"
LAST CHART
9. If you've selected smart keywords,
Google will send you more business and traffic than you could possibly do on your own. Notice the 2 sections of the last chart, the seach referrers are only a couple a day whereas DIGG.com is sending me several a minute. The temporary spurts of traffic will die down but the subsequent google ranking will carry you on a daily basis..
try googling:
craigslist alerts
digg alerts
myspace alerts
myspace watcher
etc... now, our website ZNITCH.com gets a steady stream of TARGETED users. and they register too.
10. Aim NOTSO Big.
Avoid the Google Sandbox
definition:
1. older than a year
or
2. links from a <100,000>6. Use Dashes not Underscores in your URL and STUFF your URL with keywords.
If you have a mazda miata website, you want google to see "mazda miata," right? if you use a naming convention of "mazda_miata.html" then google only sees "mazdamiata." If you use mazda-miata.html then google sees "mazda miata" - if you use something dynamic like, "/newthread.php?do=newthread&f=67" the google aint gunna find any miatas in that url.SEE:http://mattcutts.com/blog/dashes-vs-underscores/
The 10 Steps to Start a Viral Marketing Epidemic
(So You Can Just Lean Back Under Your Florescent Lights and See Your Traffic Multiply Passively).
I have friends with businesses asking me to help them get to page one of google all the time. If i may brag a bit, the reality of the situation is that i do better to start my own websites and put them on p1 of google than getting paid a lump sum for promoting my friend's sites. BUT this only holds true IF you have a SEARCH-likely website.
Before going into the strategy, and discussing the above graphs, let me explain who this post does NOT apply to, so you dont go wasting your time doing all these things then cursing me for getting no results.
1. About 300% more men use GOOGLE than women. So, you'd be better off starting a "jock strap" website than a "brazier" website.
2. The sweetspot for age is 25-35 years old. So you'd be better off starting a "surfing" website than a "golfing" website.
That said, if you want to start a site that gets top 10 rankings page one in GOOGLE... this is how you do it.
1. Read:
http://znitchit.blogspot.com/2006/11/viral-marketing-how-to.html
2. Join a community or forum that IS your target market.
I started a website SPECIFICALLY with a User Group Community in mind... DIGG users. You know that expression, "if you build it they will come?" It should say ,"If you build it (specifically for them) they will come."
In other words, most folks build a site THEN try to find a community to push into. It's easier the other way around.
3. Make friends and scratch backs to get links and buzz going about your site.
I did this with DIGG and as you can see in the first graph, on the 12th of october, i had most of my referring traffic from fark and digg. The next day, these same people submitted my website FOR ME to reddit.com
I didn't submitt it to REDDIT. My community did it FOR ME and i Got Double the traffic vs the day before.
4. Then Google Automatically Finds Me out of DIGG and Stumbleupon and Reddit
I never submit to google directly. That GOOGLE add url page is useless. Let the other sites do the hard work FOR YOU.
5. Then Industry pundits critics and bloggers will find you AUTOMATICALLY
Industry writers make it their job to GOOGLE for news in their biz. just make sure you come up in the targetted keywords and you'll get a story written up about you.
See:
http://www.webknowhow.net/news/news/061023rssiskilling.html
http://www.smstextnews.com/2006/10/znitchcom_-_texts_you_when_a_webpage_talks_about_you.html
6. Finally Your Turn Again: Google For Your Web URL and post comments
following up on what blogger say about YOU... see
http://www.webknowhow.net/news/news/061023rssiskilling.html
7. Keep creating news about your site with a blog.
Notice that on the 24th of oct in the 3rd chart, you see that bloggers are sending more traffic to my site than google?
8. USE anchor words INSTEAD of your url with hyperlinking
in other words, if you are selling fish, make sure that you use
Code:
fish
instead of
Code:
bradstackle.com
People will google for "fish" a lot more than "bradstackle.com"
LAST CHART
9. If you've selected smart keywords,
Google will send you more business and traffic than you could possibly do on your own. Notice the 2 sections of the last chart, the seach referrers are only a couple a day whereas DIGG.com is sending me several a minute. The temporary spurts of traffic will die down but the subsequent google ranking will carry you on a daily basis..
try googling:
craigslist alerts
digg alerts
myspace alerts
myspace watcher
etc... now, our website ZNITCH.com gets a steady stream of TARGETED users. and they register too.
10. Aim NOTSO Big.
Avoid the Google Sandbox
definition:
1. older than a year
or
2. links from a <100,000>6. Use Dashes not Underscores in your URL and STUFF your URL with keywords.
If you have a mazda miata website, you want google to see "mazda miata," right? if you use a naming convention of "mazda_miata.html" then google only sees "mazdamiata." If you use mazda-miata.html then google sees "mazda miata" - if you use something dynamic like, "/newthread.php?do=newthread&f=67" the google aint gunna find any miatas in that url.SEE:http://mattcutts.com/blog/dashes-vs-underscores/
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