Web Marketing 202 - Mass Opt-In Email Without Any Addresses

HOWto Email thousands of targeted people without a single email address - FREE
Email is tricky. If you've ever tried a home grown bcc email campaign straight out of Outlook, you know what I'm talking about. Your isp will immediately cut you off from any smtp access. Your domain name will end up in spamcop's black list. Half the people who opted in will forget and curse you. You will stub your toe. Hard.

So how do you reach thousands of people free, without using your own email account? Lets make this even more challenging. No using supposedly "opt-in" email addresses. No spammy email address harvesting spiders. And no transfats?

Simple.

1. Google your relevant keyword + pipermail.
If you are a web marketing person wanting to email people who are already interested in web marketing, Google, ""web marketing" pipermail"

Pipermail is the engine that drives listserve communities. listserves are through-backs to the bbs days when groups or communities would assemble and post thoughts in a central place online. This would be the great grandfather to DIGG.com.

Oddly enough, people still use these dinosaurs and value the email alerts they send out. So, all you have to do is find the listserves that match your target market using the technique above. You'll end up in thousands of email inboxes in less time than you could move your address book into the bcc field.

2. Submit an $11 Press Release
I used to work in advertising and marketing. Every marketing firm I've ever been to uses one Press Release firm: PR News Wire. Every press release would cost about $1200. Then, you'd have to submit several releases before you'd get into some print pub.

(No, I haven't forgot that this is a story about email. Gimme a sec.)

But then one day, by sheer accident, after a client had spent about $14,000 with PR News Wire, we noticed that thousands of unique "eye-balls" were coming from within webmail accounts like Yahoo and Hotmail. We hadn't done any emailing but sure enough, we were in inboxes.

Upon further research, we found another steady stream of hits from none other then http://news.google.com. Since we got more traffic and acclaim from the Google News system, than any print publication, we set out to find out HOW TO GET INTO NEWS.GOOGLE.com.

If you're feeling like you're missing something here, let me explain. Google News allows bloggers, writers, and regular folks like your spouse set up EMAIL ALERTS for news items that match keywords they preselect. So, all you have to do is figure out what keywords your target market is likely to have news alert filters set up for and riddle your next press release with those keywords.

Stategically lacing your Press Release with Google News alert triggering keywords will get you into thousands more email inboxes and even RSS streams. So then how do you get yourself into News.Google.com? Simple. Use PRWeb.com and don't payem anymore than $11. $11 bucks will get you on their front page. And their front page gets syndicated by Google News all day long.

Any other clever techniques? Leave 'em in the comments below. If your website could use some top notch web marketing genius behind it, email us znitch at gmail.com